T-Mobile needed to refresh their brand identity.

Reimagining T-Mobile, through the lens of a revolutionary spirit that was both inclusive and rebellious. Retaining their signature magenta and pairing it with bold typography for an strong new Identity and Campaign Design.

Role: Art direction & Design along with Lauren van Aswegen, Matthijs van Leeuwen, & Daniel Jack Clark.
Executive Creative Direction: Corinna Falusi

Agency: Mother, New York

T-Mobile. United States.

T-Mobile is a mobile telecommunications company of Deutsche Telekom AG. They are one of the biggest leading telecommunications providers in the United States.


Australia / Worldwide