Hello

 

An Introduction

My love of design has led me to work on tier-1 brands around the globe in such beautiful places as Amsterdam, London, Shanghai, Montreal, and most recently in New York City.

I’ve been fortunate to work for prestigious agencies including Wieden+Kennedy, Sid Lee, Mother, and R/GA, where I held integral roles in developing brands, re-branding, design, art direction, and 360 advertising campaigns over the last 20 years.

Working with clients such as CocaCola, Nike, Adidas, Absolut, Heineken, T-Mobile, and Samsung has led me to develop a strong global reputation within the industry.

I’ve now returned to my birthplace of Tasmania with a wealth of experience under my belt and fire in my belly.
 
Throw some work at me.

Designer / Art director / Creative Director   
Branding / Communiction & Brand Strategy 
Illustrator at times / Crafter, always
   
Lel@DemelzaRafferty.com
+61 (0)409 898 624

Brands I’ve worked with –


Acknowledgement –

I pay respect to the traditional and original owners of this land the muwinina (mou wee nee nar) people, to pay respect to those that have passed before us and to acknowledge today's Tasmanian Aboriginal people as the custodians of this land on which I work in Hobart, Tasmania. With respect to Elders part, present, and future, I acknowledge Aboriginal & Torres Straight Islanders as the First Peoples of Australia.

Curriculum Vitae


Professional Experience

Awards –

2022 – 8th Annual Diemen Awards – Winner – Media Super Grand Diemen – Design – Signature Dish & Rock Bottom Rum
2022 – 8th Annual Diemen Awards – Finalist – Media Super Grand Diemen – Advertising & Communication - Signature Dish
2022 – 8th Annual Diemen Awards – Winner – Packaging – Rock Bottom Rum
2022 – 8th Annual Diemen Awards – Finalist – Packaging – Lindsey Wherrett Ceramics 
2022 – 8th Annual Diemen Awards – Winner – Illustration – Signature Dish
2022 – 8th Annual Diemen Awards – Winner – Art Direction – Signature Dish
2022 – 8th Annual Diemen Awards – Finalist – Brand ID – Lindsey Wherrett Ceramics
2022 – 8th Annual Diemen Awards – Finalist – Wild Card – Signature Dish
2022 – 8th Annual Diemen Awards – Finalist – Wild Card – Around the Isle in 8 Plates

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2021 – AGDA Awards – Distinction - Brand and Identity / Brand Expression - Physical – Signature Dish
2021 – AGDA Awards – Merit - Brand and Identity / Brand Expression - Physical - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Crafts / Illustration for Design - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Amalga Distillery – Flagship Whiskey
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Roslyn 1823
2021 – AGDA Awards – Finalist - Spatial / Temporary Installations - 150 Years of Blundstone
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2020 – 7th Annual Diemen Awards – Finalist – Grand Diemen – Amalga Gin – Rhubarb

2020 – 7th Annual Diemen Awards – Winner – Packaging – Amalga Gin – Rhubarb
2020 – 7th Annual Diemen Awards – Finalist – Packaging – Roslyn 1823 wine series

Jury Member –
2021 – AGDA Awards - Brand & Identity / Emerging Designer of the Year / Best in Show categories
2021 – AWARD Awards Advertising Council Australia - Press, Poster, and the Dark Arts category
2019 – The One Club – One Screen Film Festival

Speaking Engagements –
2022 – University of Tasmania; Design Forum




Australia –

2018 - present – Independent & Freelance – Designer, Art Director, & Creative Director
2019 - present – Blundstone Freelance Global Creative Director
2018 - present – Museum of Old and New Art (MONA)



United States –

Apr - Aug 2018 – R/GA, New York
Sept 2017 - Mar 2018 – Mother, New York
2016 - present - Amalga Distillery, Alaska, USA
2016 - 2018 – J. Walter Thompson, New York
2018 – Conquistadors, New York
2015 – Translation, New York
2015 – Peterson Milla Hooks, MN
May 2000 - Sep 2001 – Titanium Inc., Massachusetts –  Designer


The Netherlands –

July 2010 - Nov 2014 – Sid Lee, Amsterdam – Design Director
May 2005 - May 2010 – Wieden+Kennedy, Amsterdam – Designer / Art Director
July - Nov 2009 – Wieden+Kennedy, London Posting – Designer / Art Director
May - July 2004 – Wieden + Kennedy, Shanghai Posting – Designer / Art Director
July - Dec 2002 – Scargo & Young Communication, Haarlem, NL – Designer


The Netherlands – Freelance

Nov 2004 – Reeves Montgomery, Amsterdam – Designer
Mar - Apr 2004 – World To Touch, Amsterdam – Designer
Jan 2004 - Apr 2005 – Nike (NEON BV) Hilversum – Designer
Jan 2004 - Inside Outside, Amsterdam – Designer
Oct 2003 - Mar 2005 – Strawberryfrog*, Amsterdam – Designer
*now Amsterdam Worldwide
Feb 2002 - Mar 2005 – Wieden+Kennedy, Amsterdam – Designer
May 2002 Sony Netservices, Badhoevedorp – Designer


Australia – the early years

Jul 1998 - April 2000 – G3 Multimedia, Hobart – Designer Jan - Jul 1998 – Sweeny Advertising, Hobart – Designer Jan - Dec 1997 – Info Magazine, UTAS, Hobart – Designer Jan - Oct 1997 – Togatus Magazine, Tas Uni Union Inc. – Designer

  

Qualifications –

1998 – Bachelor of Fine Arts - Graphic Design Major – University of Tasmania
1996 – ADSchool Tasmania – An intensive Advertising development program
Sep 1998 - Oct 1999 – President of Tasmanian Chapter of AGDA
1997 – President, Tasmania University Union’s Graphic Design Society
 

  

Nationality –

Australian citizen – currently based in Australia.
Available to work worldwide.

demelzarafferty.com
Australia / Worldwide