Hello

An Introduction

My love of design has led me to work on tier-1 brands around the globe in such beautiful places as Amsterdam, London, Shanghai, Montreal, and New York City.

I’ve been fortunate to work for prestigious agencies including Wieden+Kennedy, Sid Lee, Mother, and R/GA, where I held integral roles in developing brands, re-branding, design, art direction, and 360 advertising campaigns over the last 20 years.

Working with clients such as CocaCola, Nike, Adidas, Absolut, Heineken, T-Mobile, and Samsung has led me to develop a strong global reputation within the industry.

I’ve now returned to my birthplace of Tasmania with a wealth of experience under my belt and fire in my belly.

Throw some work at me.

Designer / Art director / Creative Director
Branding / Communication & Brand Strategy
Illustrator at times / Crafter, always

Lel@DemelzaRafferty.com
+61 (0)409 898 624

Some of the brands I’ve worked with –

Curriculum Vitae

Awards –

2024 – Pentawards – Finalist – Packaging – Stoney Vineyard
2024 – Kurz – Finalist – Best Use of Embellishment – Stoney Vineyard
2024 – Diemen Awards – Winner – Packaging – Stoney Vineyard
2024 – Diemen Awards – Finalist – Photography – Stoney Vineyard
2024 – Diemen Awards – Finalist – Grand Diemen – Stoney Vineyard
2024 – Communication Arts – Finalist – Stoney Vineyard
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2023 – AGDA Awards – Distinction – Alcoholic Beverage, Short Run

2023 – Communication Arts – Winner – Rock Bottom ‘Rum’
2023 – Communication Arts – Finalist – Atom
2023 – Communication Arts – Finalist – Ghost Rock, Climat

2023 – Dieline Awards – Silver – Dark Spirits – Rock Bottom ‘Rum’
2023 – Diemen Awards – Finalist – Packaging – Ghost Rock, Climat
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2022 – AGDA Awards – Distinction – Illustration for Design
2022 – AGDA Awards – Finalist – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Juror Choice Award
2022 – AGDA Awards – Merit – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Finalist – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Finalist – Photography for Design

2022 – Diemen Awards – Winner – Media Super Grand Diemen – Design – Signature Dish & Rock Bottom Rum
2022 – Diemen Awards – Finalist – Media Super Grand Diemen – Advertising & Communication - Signature Dish
2022 – Diemen Awards – Winner – Packaging – Rock Bottom Rum
2022 – Diemen Awards – Finalist – Packaging – Lindsey Wherrett Ceramics
2022 – Diemen Awards – Winner – Illustration – Signature Dish
2022 – Diemen Awards – Winner – Art Direction – Signature Dish
2022 – Diemen Awards – Finalist – Brand ID – Lindsey Wherrett Ceramics
2022 – Diemen Awards – Finalist – Wild Card – Signature Dish
2022 – Diemen Awards – Finalist – Wild Card – Around the Isle in 8 Plates
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2021 – AGDA Awards – Distinction - Brand and Identity / Brand Expression - Physical – Signature Dish
2021 – AGDA Awards – Merit - Brand and Identity / Brand Expression - Physical - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Crafts / Illustration for Design - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Amalga Distillery – Flagship Whiskey
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Roslyn 1823
2021 – AGDA Awards – Finalist - Spatial / Temporary Installations - 150 Years of Blundstone
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2020 – Diemen Awards – Finalist – Grand Diemen – Amalga Gin – Rhubarb
2020 – Diemen Awards – Winner – Packaging – Amalga Gin – Rhubarb
2020 – Diemen Awards – Finalist – Packaging – Roslyn 1823 wine series

Jury Member –
2023 – AGDA Awards - Print & Publications category
2021 – AGDA Awards - Brand & Identity / Emerging Designer of the Year / Best in Show categories
2021 – AWARD Awards Advertising Council Australia - Press, Poster, and the Dark Arts category
2019 – The One Club – One Screen Film Festival

Speaking Engagements –
2024 – Enterprising Me Speaking Panel
2023 – Pecha Kucha
2022 – University of Tasmania; Design Forum
2022 – AGDA – Dames & Dumplings Forum
2022 – AGDA – Trends Forum

Australia –

Independent / Own Studio, Hobart
Museum of Old and New Art (MONA), Hobart
G3 Multimedia, Hobart

United States –

R/GA, New York
Mother, New York
Wunderman Thompson, New York
Conquistadors, New York
Translation, New York
Titanium, Massachusetts

People’s Republic of China –
Widen+Kennedy, Shanghai

United Kingdom –
Widen+Kennedy, London

The Netherlands –

Sid Lee, Amsterdam
Wieden+Kennedy, Amsterdam
Nike, Hilversum
Strawberryfrog (Amsterdam Worldwide), Amsterdam

Nationality –

Australian citizen – currently based in Australia.
Available to work worldwide.

Acknowledgement –

I acknowledge and respect Tasmanian Aboriginal peoples as the State's first peoples and recognise them as the traditional owners and continuing custodians of the land and waters of this island, Lutruwita (Tasmania) on which I work, learn, and live.

I pay my respects to all Tasmanian Aboriginal Communities; all of whom have survived invasion and dispossession, and continue to maintain their identity and culture.

I also acknowledge and pay respect to the knowledge and cultural practices embedded for all time within Tasmanian Aboriginal ownership of Country.

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