Hello Hello

 

An Introduction

My love of design has led me to work on tier-1 brands around the globe in such beautiful places as Amsterdam, London, Shanghai, Montreal, and most recently in New York City.

I’ve been fortunate to work for prestigious agencies including Wieden+Kennedy, Sid Lee, Mother, and R/GA, where I held integral roles in developing brands, re-branding, design, art direction, and 360 advertising campaigns over the last 20 years.

Working with clients such as CocaCola, Nike, Adidas, Absolut, Heineken, T-Mobile, and Samsung has led me to develop a strong global reputation within the industry.

I’ve now returned to my birthplace of Tasmania with a wealth of experience under my belt and fire in my belly.
 
Throw some work at me.

Designer / Art director / Creative Director   
Branding / Communiction & Brand Strategy 
Illustrator at times / Crafter, always
   
ThisGirlLel@gmail.com
+61 (0)409 898 624

Brands I’ve worked with –
 

Curriculum Vitae


Professional Experience




Australia –

2018 - present – Freelance – Designer, Art Director, & Creative Director
2019 - present – Blundstone Freelance Global Creative Director
2018 - present – Museum of Old and New Art (MONA)
2018 - present – The Place Brand Agency


Direct Clients –

2016 - present - Amalga Distillery, Alaska, USA


United States –

Apr - Aug 2018 – R/GA, New York
Sept 2017 - Mar 2018 – Mother, New York
2016 - 2018 – J. Walter Thompson, New York
2018 – Conquistadors, New York
2015 – Translation, New York
2015 – Peterson Milla Hooks, MN
May 2000 - Sep 2001 – Titanium Inc., Massachusetts –  Designer


The Netherlands –

July 2010 - Nov 2014 – Sid Lee, Amsterdam – Design Director
May 2005 - May 2010 – Wieden+Kennedy, Amsterdam – Designer / Art Director
July - Nov 2009 – Wieden+Kennedy, London Posting – Designer / Art Director
May - July 2004 – Wieden + Kennedy, Shanghai Posting – Designer / Art Director
July - Dec 2002 – Scargo & Young Communication, Haarlem, NL – Designer


The Netherlands – Freelance

Nov 2004 – Reeves Montgomery, Amsterdam – Designer
Mar - Apr 2004 – World To Touch, Amsterdam – Designer
Jan 2004 - Apr 2005 – Nike (NEON BV) Hilversum – Designer
Jan 2004 - Inside Outside, Amsterdam – Designer
Oct 2003 - Mar 2005 – Strawberryfrog*, Amsterdam – Designer
*now Amsterdam Worldwide
Feb 2002 - Mar 2005 – Wieden+Kennedy, Amsterdam – Designer
May 2002 Sony Netservices, Badhoevedorp – Designer


Australia –

Jul 1998 - April 2000 – G3 Multimedia, Hobart – Designer Jan - Jul 1998 – Sweeny Advertising, Hobart – Designer Jan - Dec 1997 – Info Magazine, UTAS, Hobart – Designer Jan - Oct 1997 – Togatus Magazine, Tas Uni Union Inc. – Designer


Qualifications –

1998 – Bachelor of Fine Arts - Graphic Design Major – University of Tasmania
1996 – ADSchool Tasmania – An intensive Advertising development program
Sep 1998 - Oct 1999 – President of Tasmanian Chapter of AGDA
1997 – President, Tasmania University Union’s Graphic Design Society


Referees Available on request


Personal Interests –
Contemporary art, textile, graphic, interior & fashion design, travel.


Nationality –

Australian citizen – currently based in Australia.
Available to work worldwide.
demelzarafferty.com
Australia / Worldwide