Hello

 

An Introduction

My love of design has led me to work on tier-1 brands around the globe in such beautiful places as Amsterdam, London, Shanghai, Montreal, and New York City.

I’ve been fortunate to work for prestigious agencies including Wieden+Kennedy, Sid Lee, Mother, and R/GA, where I held integral roles in developing brands, re-branding, design, art direction, and 360 advertising campaigns over the last 20 years.

Working with clients such as CocaCola, Nike, Adidas, Absolut, Heineken, T-Mobile, and Samsung has led me to develop a strong global reputation within the industry.

I’ve now returned to my birthplace of Tasmania with a wealth of experience under my belt and fire in my belly.
 
Throw some work at me.

Designer / Art director / Creative Director   
Branding / Communication & Brand Strategy 
Illustrator at times / Crafter, always
   
Lel@DemelzaRafferty.com
+61 (0)409 898 624

Some of the brands I’ve worked with – 
   

Curriculum Vitae

Awards –

2024 – Pentawards – Finalist – Packaging – Stoney Vineyard

2024 – AGDA Awards – Merit – Alcoholic Beverage - Short Run
2024 – AGDA Awards – Merit – Health, Beauty & Cosmetics
2024 – AGDA Awards – Finalist – Typography for Design
2024 – AGDA Awards – Finalist – Health, Beauty & Cosmetics
2024 – AGDA Awards – Finalist – Structural Design
2024 – AGDA Awards – Finalist – Brand Expression - Physical
2024 – Kurz – Finalist – Best Use of Embellishment – Stoney Vineyard

2024 – Diemen Awards – Winner – Packaging – Stoney Vineyard
2024 – Diemen Awards – Finalist – Photography – Stoney Vineyard
2024 – Diemen Awards – Finalist – Grand Diemen – Stoney Vineyard
2024 – Communication Arts – Finalist – Stoney Vineyard
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2023 – AGDA Awards – Distinction – Alcoholic Beverage, Short Run

2023 – Communication Arts – Winner – Rock Bottom ‘Rum’
2023 – Communication Arts – Finalist – Atom
2023 – Communication Arts – Finalist – Ghost Rock, Climat

2023 – Dieline Awards – Silver – Dark Spirits – Rock Bottom ‘Rum’
2023 – Diemen Awards – Finalist – Packaging – Ghost Rock, Climat
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2022 – AGDA Awards – Distinction – Illustration for Design
2022 – AGDA Awards – Finalist – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Juror Choice Award
2022 – AGDA Awards – Merit – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Finalist – Alcoholic Beverage, Short Run
2022 – AGDA Awards – Finalist – Photography for Design

2022 – Diemen Awards – Winner – Media Super Grand Diemen – Design – Signature Dish & Rock Bottom Rum
2022 – Diemen Awards – Finalist – Media Super Grand Diemen – Advertising & Communication - Signature Dish
2022 – Diemen Awards – Winner – Packaging – Rock Bottom Rum
2022 – Diemen Awards – Finalist – Packaging – Lindsey Wherrett Ceramics 
2022 – Diemen Awards – Winner – Illustration – Signature Dish
2022 – Diemen Awards – Winner – Art Direction – Signature Dish
2022 – Diemen Awards – Finalist – Brand ID – Lindsey Wherrett Ceramics
2022 – Diemen Awards – Finalist – Wild Card – Signature Dish
2022 – Diemen Awards – Finalist – Wild Card – Around the Isle in 8 Plates
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2021 – AGDA Awards – Distinction - Brand and Identity / Brand Expression - Physical – Signature Dish
2021 – AGDA Awards – Merit - Brand and Identity / Brand Expression - Physical - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Crafts / Illustration for Design - Around the Island in 8 Plates
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Amalga Distillery – Flagship Whiskey
2021 – AGDA Awards – Finalist - Packaging / Alcoholic Beverage – Short Run - Roslyn 1823
2021 – AGDA Awards – Finalist - Spatial / Temporary Installations - 150 Years of Blundstone
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2020 – Diemen Awards – Finalist – Grand Diemen – Amalga Gin – Rhubarb
2020 – Diemen Awards – Winner – Packaging – Amalga Gin – Rhubarb
2020 – Diemen Awards – Finalist – Packaging – Roslyn 1823 wine series

Jury Member –
2024 – AGDA Awards - Print & Publications category
2023 – AGDA Awards - Print & Publications category
2021 – AGDA Awards - Brand & Identity / Emerging Designer of the Year / Best in Show categories
2021 – AWARD Awards Advertising Council Australia - Press, Poster, and the Dark Arts category
2019 – The One Club – One Screen Film Festival

Speaking Engagements –
2024 – Enterprising Me Speaking Panel
2023 – Pecha Kucha
2022 – University of Tasmania; Design Forum
2022 – AGDA – Dames & Dumplings Forum
2022 – AGDA – Trends Forum
 



Australia –

Independent / Own Studio, Hobart
Museum of Old and New Art (MONA), Marketing, Hobart
G3 Multimedia, Hobart

United States –

R/GA, New York
Mother, New York
Wunderman Thompson, New York
Conquistadors, New York
Translation, New York
Titanium, Massachusetts
 

People’s Republic of China –
Widen+Kennedy, Shanghai
   

United Kingdom –
Widen+Kennedy, London
 

The Netherlands –

Sid Lee, Amsterdam
Wieden+Kennedy, Amsterdam
Nike, Hilversum
Strawberryfrog (Amsterdam Worldwide), Amsterdam

 

Nationality –

Australian citizen – currently based in Australia.
Available to work worldwide.