Salty Dog & Frosty Dog – Brand ID
There’s nothing better than being invited to rebrand your local — especially with a client who brings such a strong, confident vision.
The identity draws on the Palm Springs–inspired architecture and interiors, taking cues from clean mid-century lines, curved forms and playful geometry. A sun-washed palette of yellows, salmon pinks and vibrant turquoise sets the tone, balanced with crisp neutrals to keep it sharp and contemporary.
And everything centres around the incredible palm tree that was brought to the site. The result is warm, confident and unmistakably local — a place that feels relaxed, design-led and genuinely fun for the whole family. Meet you at the palm tree!
There’s nothing better than being invited to rebrand your local — especially with a client who brings such a strong, confident vision.
The identity draws on the Palm Springs–inspired architecture and interiors, taking cues from clean mid-century lines, curved forms and playful geometry. A sun-washed palette of yellows, salmon pinks and vibrant turquoise sets the tone, balanced with crisp neutrals to keep it sharp and contemporary.
And everything centres around the incredible palm tree that was brought to the site. The result is warm, confident and unmistakably local — a place that feels relaxed, design-led and genuinely fun for the whole family. Meet you at the palm tree!
Role: Creative Direction, Branding, Packaging Design
Interior Design: Valentine Interiors
Illustration: Cathy McAullife
Photography: Stu Gibson
Salty Dog is the quintessential Tasmanian beachside pub reinvented with a fresh, modern energy. Located right opposite the beach, it’s one of the most idyllic seaside spots. Known for its laid-back coastal vibe, sunny outdoor seating, live music and crowd-friendly meals.
Frosty Dog is the delicious frozen yoghurt on offer at the serve-yourself bar at the Kiosk.
thesaltydog.net.au
Frosty Dog is the delicious frozen yoghurt on offer at the serve-yourself bar at the Kiosk.
thesaltydog.net.au
