MONA – Stoney Vineyard
Stoney had a problem. The quality of the product was being overshadowed by its dated ‘prison wine’ label. It needed a zhuzh.The label was simplified to one clear message; Stoney is not your average wine, thus the rock to reflect this is no average rock.
The label uses a image of a rock – sourced from site – split to reveal an exceptional interior with bespoke foil colour.
Role: Packaging Design, Art & Creative Direction
Copywriter: Micahel Blake, MONA
Creative Director: Jardin Anderson, MONA
Executive Creative Director: Robbie Brammall, MONA
Photography: Jesse Hunniford, MONA
Stoney Vineyard
When Peter and Ruth retired to Switzerland, MONA creator, David Walsh, purchased the estate with a mind to honour Stoney Vineyard’s celebrated winemaking tradition. Stoney Vineyard now continues under the custodianship of Moorilla winemaker, Conor van der Reest.
Museum of Old and New Art; MONA. Tasmania, Australia.
“Mona is a museum in Hobart, Tasmania, created by David Walsh to help him (in his words) ‘bang above [his] weight’. Anything we say to describe Mona will date quickly, given we are constantly changing our mind about what Mona is.”
When Peter and Ruth retired to Switzerland, MONA creator, David Walsh, purchased the estate with a mind to honour Stoney Vineyard’s celebrated winemaking tradition. Stoney Vineyard now continues under the custodianship of Moorilla winemaker, Conor van der Reest.
Museum of Old and New Art; MONA. Tasmania, Australia.
“Mona is a museum in Hobart, Tasmania, created by David Walsh to help him (in his words) ‘bang above [his] weight’. Anything we say to describe Mona will date quickly, given we are constantly changing our mind about what Mona is.”
