Highclare Estate – Branding & Packaging

The main feature of this label is a delicate, art-nouveau-inspired illustration highlighting the beauty of interwoven vines. The bespoke shape is a nod to the elevated position of the estate, recreating the undulating hills that surround the vines when the suite of vintages are lined up together.

Role: Creative Direction & Design
Photography: Jess Oakenfull

Highclare Estate. Tamar Valley, Tasmania.

Highclare Estate is named for its elevated position high on a north-facing hill, in Tasmania’s premium wine-growing region, the Tamar Valley. Here the air is clean and the rain is pure.

Until 2016, our site was an abandoned sheep farm. Fallow for 40 years. Matt and Sarah nurtured this land they love into a single-origin vineyard, in harmony with the stunning natural environment and the site’s incredible terroir – both qualities that make Tasmania’s wines renowned around the world.

Australia / Worldwide