Ghost Rock Wines – Packaging


2025 – Diemen Awards – Typography
2025 – Diemen Awards – Finalist – Packaging
2025 – Fredrigoni Awards – Finalist
2024 – AGDA Awards – Alcoholic Beverage – Merit

2024 – AGDA Awards – Typography for Design – Finalist


The Ghost Rock wines revitalisation pays homage to Zoe and Cat, two women of the family for whom the sparkling was named. Aimed to blend modernity with the brand's essence, balancing its dark aura with sparkling elegance.

The design focused on highlighting Zoe and Cat's refined personas through meticulous crafting, featuring faceted embossed foil for depth and symbolism.

Bold typography mirrored their character, seamlessly integrating identity and product. A subtle border added sophistication, harmonizing with Ghost Rock's vibe.

The result: understated elegance capturing the enduring legacy of these matriarchs.

Role: Creative Direction, Design, & Production
Photography: Jesse Hunniford


Ghost Rock Winery. Cradle Coast, Tasmania.

Nestled among the rolling patchwork fields of the beautiful coastline of Northern Tasmania, you'll find Ghost Rock among some of god's best country.

Ghostrock.com.au
  
demelzarafferty.com
Australia / Worldwide