Brand Tasmania – Packaging
2024 – AGDA Awards – Health, Beauty & Cosmetics – Finalist
2024 – AGDA Awards – Structural Design – Finalist
2024 – AGDA Awards – Brand Expression – Physical – Finalist
Made from Tasmanian-grown native botanicals to create a holistic ‘Tasmanian’ scent story and reflect the Tasmanian brand, the packaging solution exudes subtlety and sophistication.
Encased in a freestanding die-cut box, the refillable glass atomiser bottle embodies sustainability and style. The sleek, triangular box pays tribute to Tasmania's allure. A letterpress insert marks the specific scent notes and transforms with each new fragrance, showcasing Tasmanian flora and a liquid motif.
The Tasmanian brand is simple yet sophisticated. Visually, it does not shout. This minimalist black-and-white packaging reflects the Tasmanian Brand's ethos, "the quiet pursuit of excellence," blending understated elegance with uncompromising quality.
It invites you to indulge in every sensory detail, offering a tactile product that embodies the essence of each fragrance and Tasmania’s distinct charm.
Role: Branding, Creative Direction, Design, Illustration, & Production
Photography: Jesse Huniford
Brand Tasmania
Brand Tasmania’s mission is to inspire and encourage Tasmanians, and those who want to be Tasmanian, to quietly pursue the extraordinary. Works flexibly across sectors and products to promote Tasmania’s competitive advantages.
Tasmanian.com.au
Brand Tasmania’s mission is to inspire and encourage Tasmanians, and those who want to be Tasmanian, to quietly pursue the extraordinary. Works flexibly across sectors and products to promote Tasmania’s competitive advantages.
Tasmanian.com.au
