Bluff Spirits – Brand & Packaging Design
Bluff Spirits set out to create fun, vibrant, and summer-loving packaging for their distinctive canned cocktails.
Nestled on the picturesque East Coast of Tasmania, the brand drew inspiration from the quintessential beachcomber lifestyle, evoking the joy of seaside adventures and the treasures found along the sun-drenched shores.
The packaging reflects the spirit of coastal escapades, blending playful colors and lively designs to capture the essence of carefree summer days and the natural beauty of Tasmania’s East Coast. Each can serves as a celebration of beachside bliss, inviting consumers to sip, savor, and soak up the good vibes.
Bluff Spirits set out to create fun, vibrant, and summer-loving packaging for their distinctive canned cocktails.
Nestled on the picturesque East Coast of Tasmania, the brand drew inspiration from the quintessential beachcomber lifestyle, evoking the joy of seaside adventures and the treasures found along the sun-drenched shores.
The packaging reflects the spirit of coastal escapades, blending playful colors and lively designs to capture the essence of carefree summer days and the natural beauty of Tasmania’s East Coast. Each can serves as a celebration of beachside bliss, inviting consumers to sip, savor, and soak up the good vibes.
Role: Creative Direction, Illustration, & Packaging Design
Photography: Jess Oakenfull
Bluff Spirits
A sister brand to Craigie Knowe Vineyard, Bluff Spirits is based in Cranbrook, on the stunning East Coast of Tasmania.
A sister brand to Craigie Knowe Vineyard, Bluff Spirits is based in Cranbrook, on the stunning East Coast of Tasmania.
