Black Rabbit Wines – Branding & Packaging
Amid the sweeping banks of Tasmania’s Tamar River lies Black Rabbit Wines, its name drawn from an unexpected visitor. A lone black rabbit often wanders the vineyard rows — quiet, watchful, elusive. Its presence sparked the phrase, “I watch, I wait, I spy a black rabbit,” which became both the label's namesake and its creative spark.
This single-varietal vineyard presented a rare design challenge: eight vintages, all pinot noir, each requiring its own identity. To avoid repetition while honouring the wine's continuity, we introduced a series of bespoke rabbit illustrations — the same creature, constantly shifting in posture and movement.
With each bottle, the rabbit changes, capturing a sense of vitality and play that mirrors the living character of the vineyard itself. The approach not only distinguishes each vintage at a glance but also tells an ongoing story, giving the label charm, energy, and a quiet nod to the spirit of place.
2025 – AGDA Awards – Merit
Amid the sweeping banks of Tasmania’s Tamar River lies Black Rabbit Wines, its name drawn from an unexpected visitor. A lone black rabbit often wanders the vineyard rows — quiet, watchful, elusive. Its presence sparked the phrase, “I watch, I wait, I spy a black rabbit,” which became both the label's namesake and its creative spark.
This single-varietal vineyard presented a rare design challenge: eight vintages, all pinot noir, each requiring its own identity. To avoid repetition while honouring the wine's continuity, we introduced a series of bespoke rabbit illustrations — the same creature, constantly shifting in posture and movement.
With each bottle, the rabbit changes, capturing a sense of vitality and play that mirrors the living character of the vineyard itself. The approach not only distinguishes each vintage at a glance but also tells an ongoing story, giving the label charm, energy, and a quiet nod to the spirit of place.
Black Rabbit Wines, Tamar River, Tasmania
Located on an idyllic private residence, this lovingly hand-nurtured vineyard reflects a dedication to craft and place. Nestled away from the bustle, it carries the quiet charm of a personal labour of love—where passion, tradition, and nature intertwine.
Located on an idyllic private residence, this lovingly hand-nurtured vineyard reflects a dedication to craft and place. Nestled away from the bustle, it carries the quiet charm of a personal labour of love—where passion, tradition, and nature intertwine.
