Atlas & Vine – Branding
A pared-back, light-touch identity for Atlas & Vine, developed to reflect the story behind the name. The restaurant takes its identity from the owner's own well-travelled life, a career and personal history spent moving between cities, countries, and cuisines. Typography reminiscent of vintage maps lends the identity a sense of quiet history and considered travel rather than overt theming.
The identity was carried across every touchpoint a guest encounters, from arrival to table: exterior and interior signage, leather-bound menus, coasters, and custom glassware to create a consistent, considered experience.
A pared-back, light-touch identity for Atlas & Vine, developed to reflect the story behind the name. The restaurant takes its identity from the owner's own well-travelled life, a career and personal history spent moving between cities, countries, and cuisines. Typography reminiscent of vintage maps lends the identity a sense of quiet history and considered travel rather than overt theming.
The identity was carried across every touchpoint a guest encounters, from arrival to table: exterior and interior signage, leather-bound menus, coasters, and custom glassware to create a consistent, considered experience.
Role: Creative Direction & Design
Architecture: Taylor & Hinds
Photography: Jason Loucas
Atlas & Vine
A neighbourhood restaurant and wine bar tucked away on Liverpool Street in Hobart, celebrating Tasmania's finest produce one quarter at a time.
Founded by owner and chef Nick Kavenagh after 15 years of cooking across Australia and internationally, Atlas & Vine is housed within a building with a remarkable past.
Atlasandvine.com.au
A neighbourhood restaurant and wine bar tucked away on Liverpool Street in Hobart, celebrating Tasmania's finest produce one quarter at a time.
Founded by owner and chef Nick Kavenagh after 15 years of cooking across Australia and internationally, Atlas & Vine is housed within a building with a remarkable past.
Atlasandvine.com.au
