Adidas – F50 Digital Experience
The F50 digital tool is a site showcasing the new adidas F50 football boot. This football boot contains a chip that captures your on-pitch performances and allows you to share your data, compare yourself with the best and challenge your friends.
The digital tool showcases how the boot is manufactured in a very unique way, using an ultra light syntetic single layer skin, and carrying the chip in the sole of the boot. Working together with the Swedish company Stopp, we created a site using WebGL, a software library that allows to generate interactive 3D graphics within any compatible web browser. For users with lesser browsers, there was a Flash fallback version created.
Website Design & Art Direction
The F50 digital tool is a site showcasing the new adidas F50 football boot. This football boot contains a chip that captures your on-pitch performances and allows you to share your data, compare yourself with the best and challenge your friends.
The digital tool showcases how the boot is manufactured in a very unique way, using an ultra light syntetic single layer skin, and carrying the chip in the sole of the boot. Working together with the Swedish company Stopp, we created a site using WebGL, a software library that allows to generate interactive 3D graphics within any compatible web browser. For users with lesser browsers, there was a Flash fallback version created.
Website Design & Art Direction
Copywriting: Pieter vd Heuvel
Creative Direction: Dagmar Hoogland
Agency: Sid Lee, Amsterdam
Digital Production Company: Stopp
Awarded FWA Site of the Day
Adidas. Global.
![](https://freight.cargo.site/t/original/i/966ff9fb4472b76c104eb3ecb9b08e7ec942c281840bbea7e84301ccafc423ae/F50_digital_tool_01_o.jpg)
![](https://freight.cargo.site/t/original/i/65d8bf27acaee84c3c8f8ac2039506070212e9918d91161fcde4bb1b359129ad/F50_digital_tool_02_o.jpg)
![](https://freight.cargo.site/t/original/i/39eb9ba569489a5d38d78dda5107dfa5f82ddd1c2cd957c2d621b316b4eb5f0d/F50_digital_tool_03_o.jpg)
![](https://freight.cargo.site/t/original/i/c03e2c0a2252bafe91199eafbe3a5d3ef0a97d19cf6e31b29cfcbd35d4001ad1/F50_digital_tool_04_o.jpg)
![](https://freight.cargo.site/t/original/i/3b4e448402be60863ae4b9dc123938a840a064238d4e170d91f737666a4c0335/F50_digital_tool_13_o.jpg)
![](https://freight.cargo.site/t/original/i/f9034bf2016118c6dabfb33cd260e0b957f11351b7661606a4df31ac84cf6129/F50_digital_tool_18_o.jpg)
![](https://freight.cargo.site/t/original/i/e95d2156211c2276b7652ba1192420347e54f282dddb6cfc847217cc32cc49a4/Cargo_fwa_1_o.jpg)
![](https://freight.cargo.site/t/original/i/de96d6f508d385202a8fda92bc8c653c2831faefbe81a55417cd1a7a44a534e7/Cargo_fwa_2_o.jpg)
![](https://freight.cargo.site/t/original/i/69090bc77c866ee5fba221732cab7fe2ed3ad32a55f41a2a561ab2d27d037940/Cargo_fwa_3_o.jpg)