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	<title>Demelza Rafferty</title>
	<link>https://demelzarafferty.com</link>
	<description>Demelza Rafferty</description>
	<pubDate>Sun, 24 Aug 2025 23:11:45 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://demelzarafferty.com/Homepage</link>

		<pubDate>Thu, 04 Jun 2020 09:49:14 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

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		<title>Fedrigoni 365</title>
				
		<link>https://demelzarafferty.com/Fedrigoni-365</link>

		<pubDate>Sun, 24 Aug 2025 23:11:45 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Fedrigoni-365</guid>

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	Fedrigoni – TypographyLate last year I was lucky enough to be invited by Fedrigoni to contribute to 365 2026. Designers were invited to interpret a number, a paper, and a colour by responding to the central question: “How does colour make you feel?” 
My colour was a rich chocolate brown with silver ink, and the number ‘4’. Which makes me think of 'cosy' winter making time indoors. So I drew a badly-knitted ‘4’. I love craft, but I can’t knit to save myself. As romantic as knitting something by the fire is, this is the closest I’ll come.
Fedrigoni says “This year’s edition is presented as thirteen individual books, each representing a chromatic chapter in a broader colour spectrum. When placed together, their covers form a complete colour wheel, a deliberate visual metaphor for the emotional and psychological range of colour itself.”Role: Creative Direction &#38;amp; TypographyIllustration: Demelza Rafferty

	Fedrigoni&#38;nbsp;Fedrigoni proudly unveils Fedrigoni 365 2026, the latest edition of its acclaimed annual design collaboration. This year’s project is a deeply sensorial journey through colour, material, and finish — three defining elements that shape not only the nature of paper itself but also the emotional and psychological responses it evokes.

Since its inception in 2017, the Fedrigoni 365 project has become a creative institution — a platform that brings together hundreds of creatives to celebrate the boundless potential of paper. Each edition transforms a simple calendar format into an evolving art object, reflecting the collective spirit of the design community.

Fedrigoni 365 2026 stands as a powerful reminder: when paper is done well, it doesn’t just carry ink, it carries emotion.fedrigoni365.com


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	<item>
		<title>Eastford Creek</title>
				
		<link>https://demelzarafferty.com/Eastford-Creek</link>

		<pubDate>Mon, 01 Jul 2024 03:25:11 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

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		<description>
	Eastford Creek – PackagingThe wine label suite features hand-drawn illustrations by a local artist, Caroline Strong, celebrating the native sassafras tree and the small creatures endemic to the surrounding landscape. 
These elements are not purely decorative; they reflect the care and long-term effort the vineyard owners have invested in re-wilding the property—restoring habitat, encouraging biodiversity, and allowing the land to recover its natural rhythm. Grounded and honest, telling a quiet story of place, stewardship, and a deep respect for the environment that shapes the wine.Role: Creative Direction, Packaging Design, Production
Illustration: Caroline StrongPhotography: Peter Whyte
	After  years of bumper broccoli crops, imported Sassafras local, Rob Nichols was easily convinced by his family to diversify and plant a somewhat different crop. A bottle of wine may have been involved…
Eastford Creek Vineyard is planted on the family farm in Sassafras, in Tasmania's Cradle Coast region of the North West.Eastfordcreek.com.au




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		<title>Salty &#38; Frosty Dog</title>
				
		<link>https://demelzarafferty.com/Salty-Frosty-Dog</link>

		<pubDate>Wed, 02 Apr 2025 23:38:00 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Salty-Frosty-Dog</guid>

		<description>
	Salty Dog &#38;amp; Frosty Dog – Brand ID&#38;nbsp;There’s nothing better than being invited to rebrand your local — especially with clients who bring such a strong, confident vision.


The identity draws on the Palm Springs–inspired architecture and interiors, taking cues from clean mid-century lines, curved forms and playful geometry. A sun-washed palette of yellows, salmon pinks and vibrant turquoise sets the tone, balanced with crisp neutrals to keep it sharp and contemporary.


Everything centres around the incredible palm tree brought to the site. The result is a warm and unmistakably fun place that's relaxed, design-led and genuinely fun for the whole family. Meet you at the palm tree!&#38;nbsp;Role: Creative Direction, Branding, Packaging Design
Interior Design: Valentine InteriorsIllustration: Cathy McAullifePhotography: Stu Gibson



	Salty Dog is the quintessential Tasmanian beachside pub reinvented with a fresh, modern energy. Located right opposite the beach, it’s one of the most idyllic seaside spots. Known for its laid-back coastal vibe, sunny outdoor seating, live music and crowd-friendly meals.&#38;nbsp;

FrostyDog is the delicious frozen yoghurt on offer at the serve-yourself bar at the Kiosk.&#38;nbsp;
thesaltydog.net.au


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	</item>
		
		
	<item>
		<title>Bird &#38; Bear</title>
				
		<link>https://demelzarafferty.com/Bird-Bear</link>

		<pubDate>Tue, 29 Jul 2025 07:46:14 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Bird-Bear</guid>

		<description>
	Bear &#38;amp; Bird – Branding &#38;amp; Packaging
Bear and Bird is a celebration of sibling connection and the shared adventures of childhood. Named after the winemakers’ children, it captures their bond—protective, playful and full of mischief—through illustrations created by their grandmother, a cherished local artist. 
Each label tells a small story of togetherness, family, and the ties that grow stronger with time.&#38;nbsp;The typography draws on a storybook aesthetic, echoing the label's warmth and whimsy and the spirit of this beautiful, everyday drinking wine.

	Bear &#38;amp; Bird Wines

Nestled in the ancient river lands of Tasmania's Coal Valley, you will find Bear &#38;amp; Bird Wines.
 
 The region is shaped by time, wild weather, and mineral-rich soils.  The Coal Valley's dry, sunny climate with cool nights is ideal for cool-climate varieties. With sustainability at its core, Bear &#38;amp; Bird Wines was founded with a simple aim: To produce wines that reflect the purity of the region and the passion of the couple behind them.&#38;nbsp;
BearandBirdwines.com.au

&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f8f37b773fc6f5bf854bda4bbee885ee1ea28d70b04200f37ee94b321255971a/bear-bird_2510_007.jpg" data-mid="239895230" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/f8f37b773fc6f5bf854bda4bbee885ee1ea28d70b04200f37ee94b321255971a/bear-bird_2510_007.jpg" /&#62;&#38;nbsp;&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/db2e3916549080443ae95e9d73a4f082f6035da8cf036dc05f4637421cc91017/bear-bird_2510_049.jpg" data-mid="239895254" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/db2e3916549080443ae95e9d73a4f082f6035da8cf036dc05f4637421cc91017/bear-bird_2510_049.jpg" /&#62; &#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/92c2f4ce36beffe052626c3f118cee494f16c2c703515e68b53e8edf8a13626d/bear-bird_2510_050.jpg" data-mid="239895255" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/92c2f4ce36beffe052626c3f118cee494f16c2c703515e68b53e8edf8a13626d/bear-bird_2510_050.jpg" /&#62;&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/1b2e21334a55c40a223c2e22517e5ed7b53196d0be160533794cf2b17714df9e/bear-bird_2510_048.jpg" data-mid="239895253" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/1b2e21334a55c40a223c2e22517e5ed7b53196d0be160533794cf2b17714df9e/bear-bird_2510_048.jpg" /&#62;&#38;nbsp;&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/84e1ccd324993765de1545b7cd71d6ade0bd35e127c6dff9c825b8b1a6a9e234/bear-bird_2510_046.jpg" data-mid="239895252" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/84e1ccd324993765de1545b7cd71d6ade0bd35e127c6dff9c825b8b1a6a9e234/bear-bird_2510_046.jpg" /&#62; &#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/66920e78754b8eb9bf27d865b96491a8df92b2cf9e23ef5c8d0b66c0dc16736e/bear-bird_2510_016.jpg" data-mid="239895235" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/66920e78754b8eb9bf27d865b96491a8df92b2cf9e23ef5c8d0b66c0dc16736e/bear-bird_2510_016.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Liminus Perfume</title>
				
		<link>https://demelzarafferty.com/Liminus-Perfume</link>

		<pubDate>Mon, 04 Mar 2024 04:30:04 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Liminus-Perfume</guid>

		<description>
	Liminus – Branding &#38;amp; Packaging2025 – Diemen Awards – Grand Diemen2025 – Diemen Awards – Packaging
2024 – AGDA Awards – Health, Beauty &#38;amp; Cosmetics – Merit
Liminus Perfume draws its inspiration from the concept of the liminal, representing transition and transformation. Derived from the Latin word "limin," meaning threshold, Liminus captures the essence of in-between spaces and places—the sensory thresholds that define their scents.
Beyond perfume, Liminus celebrates natural beauty and craftsmanship, and the creative brief was to emanate both by having sustainability meet sophistication. Despite the limited production budget, the packaging should reflect a modern interpretation of luxury, blending elegance with environmental responsibility for Liminus’ two launch signature scents.The packaging includes a refillable metal atomiser and is presented in a finely crafted letterpress box. Its outer sleeve showcases blind embossed illustrations of Tasmanian flora, reflecting the brand's ethos of transition and transformation.&#38;nbsp;This tactile representation echoes the concept of 'limin.' 
The result is packaging that communicates artisan quality to consumers through touch, meticulously designed to evoke Tasmania's essence: freshness, distinctiveness, and understated beauty.
Role: Brand Strategy, Branding, Creative Direction, Design, &#38;amp; ProductionPhotography: Jesse Huniford &#38;amp; Jess Oakenfull

	Liminus Perfume
Liminus is a boutique artisan perfume brand creating 100 per cent natural products. Each scent features the finest Tasmanian botanical materials and has a story to tell inspired by Tasmania’s natural beauty. 

Sustainability, collaboration and ethically sourced, Liminus perfume is created by hand in tiny, thoughtful batches.Liminus.com.au





&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2d30f6a88dba4f937206113960b60f5ae1ebf2211c4eca0fc72c82809c49aa21/5_Liminus_vertical_2.png" data-mid="213878926" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/2d30f6a88dba4f937206113960b60f5ae1ebf2211c4eca0fc72c82809c49aa21/5_Liminus_vertical_2.png" /&#62;&#38;nbsp;&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a36846221369551c8292daca53a0703f69649d24d949091ff4b27f382ad4f39e/3_Liminus_horizontal_3.png" data-mid="213878924" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/a36846221369551c8292daca53a0703f69649d24d949091ff4b27f382ad4f39e/3_Liminus_horizontal_3.png" /&#62;&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/f7a72e9b79604d9b183dfc9ce6b6ff718cd616bc626c7c846c283b234bdd1a8d/Liminus_horizontal_7.png" data-mid="213878931" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/f7a72e9b79604d9b183dfc9ce6b6ff718cd616bc626c7c846c283b234bdd1a8d/Liminus_horizontal_7.png" /&#62; &#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d8511cc4333d510fbf77864b0715fa5c621a09536c39f6fc001ea769181fd695/7_Liminus_horizontal_5.png" data-mid="213878928" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/d8511cc4333d510fbf77864b0715fa5c621a09536c39f6fc001ea769181fd695/7_Liminus_horizontal_5.png" /&#62;&#60;img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/30cc7bfd1321ae1bc44a3e3e3aac32405eec722e9a8fa5ff05ce4947ec6e2bf0/Liminus_horizontal_8.png" data-mid="213878932" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/30cc7bfd1321ae1bc44a3e3e3aac32405eec722e9a8fa5ff05ce4947ec6e2bf0/Liminus_horizontal_8.png" /&#62;&#38;nbsp; 
&#60;img width="2362" height="1576" width_o="2362" height_o="1576" data-src="https://freight.cargo.site/t/original/i/4bedcbcd50bb46be929ecc29384904bb240d6cf1298aaef301a93e2a69721c43/Liminus-JessOakenfull-72.jpg" data-mid="212266626" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/4bedcbcd50bb46be929ecc29384904bb240d6cf1298aaef301a93e2a69721c43/Liminus-JessOakenfull-72.jpg" /&#62; &#38;nbsp; &#38;nbsp;</description>
		
	</item>
		
		
	<item>
		<title>Black Rabbit</title>
				
		<link>https://demelzarafferty.com/Black-Rabbit</link>

		<pubDate>Fri, 16 May 2025 00:35:32 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Black-Rabbit</guid>

		<description>
	Black Rabbit Wines – Branding &#38;amp; Packaging2026 – Diemen Awards – Grand Diemen2026 – Diemen Awards – Packaging2025 – AGDA Awards – Merit
Amid the sweeping banks of Tasmania’s Tamar River lies Black Rabbit Wines, its name drawn from an unexpected visitor. A lone black rabbit often wanders the vineyard rows — quiet, watchful, elusive. Its presence sparked the phrase, “I watch, I wait, I spy a black rabbit,” which became both the label's namesake and its creative spark. 
This single-varietal vineyard presented a rare design challenge: eight vintages, all pinot noir, each requiring its own identity. To avoid repetition while honouring the wine's continuity, we introduced a series of bespoke rabbit illustrations — the same creature, constantly shifting in posture and movement.
 
With each vintage, the rabbit changes, capturing a sense of vitality and play that mirrors the living character of the vineyard itself. The approach not only distinguishes each vintage at a glance but also tells an ongoing story, giving the label charm, energy, and a quiet nod to the spirit of place.Role: Creative Direction, Packaging Design, ProductionIllustration: Fred MoschbergerPhotography: Jesse Hunniford

	Black Rabbit Wines, Tamar River, Tasmania
Located on an idyllic private residence, this lovingly hand-nurtured vineyard reflects a dedication to craft and place. Nestled away from the bustle, it carries the quiet charm of a personal labour of love—where passion, tradition, and nature intertwine.


&#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/98ceeb5c5b2f9f0b3c68466b01c9391cb08595bfd6d4e0d137765673927cfa2a/BRflatlay-13.jpg" data-mid="239893173" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/98ceeb5c5b2f9f0b3c68466b01c9391cb08595bfd6d4e0d137765673927cfa2a/BRflatlay-13.jpg" /&#62;&#38;nbsp;&#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/80f9ba7631b2157fec30d24c9b6e7378c2e60c93ddd0cfcdaa72371dbdd9d5f1/BRflatlay-7.jpg" data-mid="239893169" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/80f9ba7631b2157fec30d24c9b6e7378c2e60c93ddd0cfcdaa72371dbdd9d5f1/BRflatlay-7.jpg" /&#62; &#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/691eaeca295947d9ec9cb2f113f47379fd42f285c8ab2ccd12e54bf547762cdf/BRflatlay-25.jpg" data-mid="239893175" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/691eaeca295947d9ec9cb2f113f47379fd42f285c8ab2ccd12e54bf547762cdf/BRflatlay-25.jpg" /&#62;&#38;nbsp;&#60;img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/a4c86b17ec751fb55f22ae7bdf15f6b41e12f10ca3d0f0b9ff869976b4eeff6a/BRflatlay-37.jpg" data-mid="239893183" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/a4c86b17ec751fb55f22ae7bdf15f6b41e12f10ca3d0f0b9ff869976b4eeff6a/BRflatlay-37.jpg" /&#62; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/988150b535b4b34d1111885e181f5f9bdf5f29d6f587296b86cf1e25ae8fb215/BRflatlay-31.jpg" data-mid="239893178" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/988150b535b4b34d1111885e181f5f9bdf5f29d6f587296b86cf1e25ae8fb215/BRflatlay-31.jpg" /&#62;&#38;nbsp;&#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/c25d8186d3ca455d9aae8e57c2930e1b0788cfed886ad14a38fd9be1fe6a8a83/BRflatlay-6.jpg" data-mid="239893168" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/c25d8186d3ca455d9aae8e57c2930e1b0788cfed886ad14a38fd9be1fe6a8a83/BRflatlay-6.jpg" /&#62;&#38;nbsp;&#60;img width="2048" height="3071" width_o="2048" height_o="3071" data-src="https://freight.cargo.site/t/original/i/52b29dba5603e2c2c02345ab63e83c500dcc56b3602102a47fd249d8d104b0e3/BRflatlay-33.jpg" data-mid="239893179" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/52b29dba5603e2c2c02345ab63e83c500dcc56b3602102a47fd249d8d104b0e3/BRflatlay-33.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Trade Tasmania</title>
				
		<link>https://demelzarafferty.com/Trade-Tasmania</link>

		<pubDate>Thu, 04 Feb 2021 22:55:30 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Trade-Tasmania</guid>

		<description>
	Trade Tasmania – Around the Island in Eight Plates2021 – AGDA Awards – Merit – Brand and Identity / Brand Expression - Physical
2021 – AGDA Awards – Finalist – Crafts / Illustration for Design&#38;nbsp;











2022 – 8th Annual Diemen Awards – Finalist – Wild Card
This is one of two domestic market initiatives for Trade Tasmania to promote Tasmanian food and beverage. The other can be seen here.&#38;nbsp;

This project was in response to the unprecedented restrictions in socialising, business and travel due to the Covid-19 pandemic. The objective was to create a highly engaging, premium, and authentic food and beverage activation specifically for the seafood sector, which increases brand awareness and showcases the outstanding quality of Tasmanian seafood in the mainland Australian market.


A modern take on a classic item; the humble souvenir tablecloth was our vehicle to showcase where the produce originated from. An illustration of the produce from each chosen sector was handcrafted from hand-made textured paper and collaged technique, with the final overall design being printed on a luxurious textured oatmeal linen cloth.


The limited edition of eight tablecloths were then sent to prominent chefs nationally, each then prepared a meal showcasing the seafood produce and shared this on their social medial channels. All the recipes were available via a collective hub for the public to download and try for themselves. 





Role: Creative Direction, Design, &#38;amp; ProductionPhotography: Sam Shelley

Styling: Michelle Crawford

	Trade Tasmania, Department of State Growth, Government of Tasmania.
The Food and Agribusiness Trade Team – Department of State Growth – aims to deliver a coordinated approach to working with business and partners to grow trade, both domestically and internationally.








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	<item>
		<title>MONA – Stoney Vineyard</title>
				
		<link>https://demelzarafferty.com/MONA-Stoney-Vineyard</link>

		<pubDate>Thu, 11 Aug 2022 23:41:34 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/MONA-Stoney-Vineyard</guid>

		<description>
	MONA – Stoney Vineyard
&#38;nbsp;
2026 – Diemen Awards – Finalist – Packaging
2023 – AGDA Awards – Finalist&#38;nbsp;
2025 – Fredrigoni Awards – Finalist
2024 – Pentawards – Finalist – Packaging
2024 – Kurz Best Use of Embellishment – Finalist
2024 – Diemen Awards – Winner – Packaging2024 – Diemen Awards – Finalist – Photography2024 – Diemen Awards – Finalist – Grand Diemen2024 – Communication Arts – Finalist – Packaging2023 – AGDA Awards – Distinction 



Stoney had a problem. The quality of the product was being overshadowed by its dated ‘prison wine’ label. It needed a zhuzh.
The label was simplified to one clear message; Stoney is not your average wine, thus the rock to reflect this is no average rock.
The label uses a image of a rock – sourced from site – split to reveal an exceptional interior with bespoke foil colour.&#38;nbsp;Role: Packaging Design, Art &#38;amp; Creative DirectionCopywriter: Micahel Blake, MONACreative Director: Jardin Anderson, MONAExecutive Creative Director: Robbie Brammall, MONAPhotography: Jesse Hunniford, MONA
	Stoney Vineyard
&#38;nbsp;
When Peter and Ruth retired to Switzerland, MONA creator, David Walsh, purchased the estate with a mind to honour Stoney Vineyard’s celebrated winemaking tradition. Stoney Vineyard now continues under the custodianship of Moorilla winemaker, Conor van der Reest.
Museum of Old and New Art; MONA. Tasmania, Australia. “Mona is a museum in Hobart, Tasmania, created by David Walsh to help him (in his words) ‘bang above [his] weight’. Anything we say to describe Mona will date quickly, given we are constantly changing our mind about what Mona is.”



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	<item>
		<title>Scholé</title>
				
		<link>https://demelzarafferty.com/Schole</link>

		<pubDate>Wed, 02 Apr 2025 23:34:28 +0000</pubDate>

		<dc:creator>Demelza Rafferty</dc:creator>

		<guid isPermaLink="true">https://demelzarafferty.com/Schole</guid>

		<description>
	Scholé – Brand Design2026 – Diemen Awards – Brand Identity

The Greek word for leisure, scholé, is where the Latin scola comes from — the root of words related to learning and education. For the ancients, scholé meant more than spare time; it was time set aside for creativity, curiosity, and getting absorbed in what you’re doing.


We’ve chosen the grasshopper as a symbol of this spirit.


Like an accent mark that shifts the sound of a word, the grasshopper adds a different tone — a small change with a big effect. At Scholé, it invites you to see nature, food, and your connection to both in a new way.


A green grasshopper suggests a fresh start, cheerfulness, and a sense of freedom. It’s a reminder of growth and the energy that comes with beginning something new. It also suits Luke, the founder — whose approach brings playfulness and imagination to this venture. While Aesop’s fables paint the grasshopper as lazy, we see its play as part of the process — not a flaw, but something worth celebrating. The grasshopper also hints at a return to nature and a commitment to organic, mindful farming.

Role: Creative Direction, Illustration, &#38;amp; DesignPhotography: Jesse Hunniford, Luke Burgess


	Scholé
Scholé is a restaurant and wine bar led by chef Luke Burgess. 
A place for leisure, connection and community, with a seasonal, produce-driven menu and precise wine list. Harmony, humanity and curiosity are at the heart of all Scholé crafts.
Schole.com.au
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