Trade Tasmania – Around the Island in Eight Plates
2021 – AGDA Awards – Merit – Brand and Identity / Brand Expression - Physical
This is one of two domestic market initiatives for Trade Tasmania to promote Tasmanian food and beverage. The other can be seen here.
This project was in response to the unprecedented restrictions in socialising, business and travel due to the Covid-19 pandemic. The objective was to create a highly engaging, premium, and authentic food and beverage activation specifically for the seafood sector, which increases brand awareness and showcases the outstanding quality of Tasmanian seafood in the mainland Australian market.
A modern take on a classic item; the humble souvenir tablecloth was our vehicle to showcase where the produce originated from. An illustration of the produce from each chosen sector was handcrafted from hand-made textured paper and collaged technique, with the final overall design being printed on a luxurious textured oatmeal linen cloth.
The limited edition of eight tablecloths were then sent to prominent chefs nationally, each then prepared a meal showcasing the seafood produce and shared this on their social medial channels. All the recipes were available via a collective hub for the public to download and try for themselves.
Role: Creative Direction, Design, & Production
2021 – AGDA Awards – Merit – Brand and Identity / Brand Expression - Physical
2021 – AGDA Awards – Finalist – Crafts / Illustration for Design
2022 – 8th Annual Diemen Awards – Finalist – Wild Card
This is one of two domestic market initiatives for Trade Tasmania to promote Tasmanian food and beverage. The other can be seen here.
This project was in response to the unprecedented restrictions in socialising, business and travel due to the Covid-19 pandemic. The objective was to create a highly engaging, premium, and authentic food and beverage activation specifically for the seafood sector, which increases brand awareness and showcases the outstanding quality of Tasmanian seafood in the mainland Australian market.
A modern take on a classic item; the humble souvenir tablecloth was our vehicle to showcase where the produce originated from. An illustration of the produce from each chosen sector was handcrafted from hand-made textured paper and collaged technique, with the final overall design being printed on a luxurious textured oatmeal linen cloth.
The limited edition of eight tablecloths were then sent to prominent chefs nationally, each then prepared a meal showcasing the seafood produce and shared this on their social medial channels. All the recipes were available via a collective hub for the public to download and try for themselves.
Role: Creative Direction, Design, & Production
Photography: Sam Shelley
Styling: Michelle Crawford
Trade Tasmania, Department of State Growth, Government of Tasmania.
The Food and Agribusiness Trade Team – Department of State Growth – aims to deliver a coordinated approach to working with business and partners to grow trade, both domestically and internationally.
The Food and Agribusiness Trade Team – Department of State Growth – aims to deliver a coordinated approach to working with business and partners to grow trade, both domestically and internationally.
