Atom – Brand Design & Packaging

A boutique vintage. A mere three barrels of Pinot Noir. 900 bottles.
A dipping of the toe back into the world of wine production. One might be timid, and aprehesive, and want to play things safe, but not Richard & Rachel Jones. 

Fortune favours the brave and the Jones’ exude optimisim. With an infection positivity and boldness, and trusting the design process, we landed on a strong typographically-lead brand for Atom with a hint of the science and technlogy behind it. 


Role: Creative Direction & Design
Photography: Jesse Hunniford


Atom Winery. Southern Tasmania.

Richard Jones works alongside the best viticulturalists in Tasmania.

The thing is, Richard himself is an exceptional wine producer. After stepping away from producing nearly two years ago, close friends and family rallied in protest. Talent like his was not to be wasted. Grapes were gifted and it was game on. 

The atom signifies the extrordinary people in Richard’s orbit who have supported him through his journey; his wife, Rachel, their three little humans, and their great mates and family.

Atom.com.au

        
demelzarafferty.com
Australia / Worldwide